I følge Smashing Magazine er der 7 overbevisninger der kalder på handling på websites:

• Tjeneste – “I like to return a favour”
• Engagement – “I like to do what I say”
• Dynamik – “I go with the flow”
• Autoritet – “I’m more likely to act on information if it’s communicated by an expert”
• Knaphed –  “If it’s running out, I want it”
• Indramning – “I’m strongly influenced by the way prices are framed”
• Relevant – “My attention is drawn to what’s relevant to me right now”

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