I følge Smashing Magazine er der 7 overbevisninger der kalder på handling på websites:
- Tjeneste – “I like to return a favour”
- Engagement – “I like to do what I say”
- Dynamik – “I go with the flow”
- Autoritet – “I’m more likely to act on information if it’s communicated by an expert”
- Knaphed – “If it’s running out, I want it”
- Indramning – “I’m strongly influenced by the way prices are framed”
- Relevant – “My attention is drawn to what’s relevant to me right now”